I've been busy the past few months putting together a book for authors called The Tao of Book Publicity: A Beginner's Guide to Book Promotion.
In The Tao of Book Publicity, I outline the basics of book promotion and explain how the business of publicizing a book works. Designed for beginning authors but also useful for those with some experience in book publishing, The Tao of Book Publicity provides information on the importance of writing a good book and the need for developing a platform, as well as how-to explanations for developing publicity material, including front and back cover text, press releases, Q&As, media and blog tour queries, and newsletter and media lists.
The Tao of Book Publicity also covers social media, book pricing and sales, book tours and media interviews, and author websites. In addition to explaining how book publicity works, this valuable handbook explores practical topics such as publicity costs, timing, and considerations when hiring a publicist.
Simple, straightforward, and informative, The Tao of Book Publicity includes expert advice on all aspects of book promotion and is a go-to reference guide for beginning and experienced authors alike.
You can purchase a copy by clicking on the title here: The Tao of Book Publicity.
I hope you find The Tao of Book Publicity to be an important addition to your collection of guidebooks on book promotion and marketing, and will share your thoughts about it on Goodreads and Amazon.com. Happy reading!